Identify problems in the industry and solve it.

hello guys!!
at the week 6 we have learned about to identify problems in the industry and how to solve this problem.
my  group had choose frozen food industry.
we  have identified the problem in this industry ,the problem and the solution  is:

PROBLEM 1
The first problem in terms of production, Malaysia deemed high-cost producers and lack of technical knowledge, less sophisticated in machine tools and other appropriate difficulty getting raw materials.


SOLUTION
so,the solution is government urged to develop the infrastructure to support the industry that will provide diversity of products to meet consumer needs.

PROBLEM 2
The industry is also facing the problem of the level of acceptance that consumers still think fresh food better than cold and frozen food.

SOLUTION
We think we should have greater advertising, whether print or electronic media to give consumer more information that frozen food is good because frozen food have certain stage before do packaging.





PROBLEM 3

Another problem,  Intense competition for a lot of people were involved in frozen.

SOLUTION
we   need to have a marketing strategy .-know hot spot (busy lives that require frozen foods).

PROBLEM 4
And the last problem is Foods frozen are not durable.

SOLUTION
we should do experiment to all product  to identify the food frozen problem and  do proper packaging of frozen foods so durable.